Loyal Customers
Why Are You In Business?
The purpose of business is to attract and maintain customers. For without
customers, no business would survive.
Now is the time to change your perspective on how to increase sales and thrive
in the 21st century if you truly want to become world class.
Are Struggling with These Challenges?
* Poor sales?
* Poor behaviours?
* Poor results?
* High turnover of customers?
* Excessive frustration?
* Too many sleepless nights?
* Unacceptable results?
If you want to improve your business results and you accept that business is all
about your ability to attract and maintain customers, then logic suggests your
first course of action should be building customer loyalty.
What this looks like is different for each company, but the results are the
same.
Loyal Customers Are Worth Their Weight in Gold
Did you know that:-
# Highest customer loyalty companies
grow at twice the rate of their competition?
(Reichheld, 2006)
# Satisfying Customers without
creating an emotional connection with them has
no real value? (Gallup
Organization 2003)
# Raising customer retention rates
just by 5% could increase the value of an
average customer by 25% to 100%?
# 5% Improvement in Customer
retention translates into a doubling of margins
(increase profits)?
# Loyal customers always return &
become a dependable lifetime sales stream?
# Loyal customers brag about your
service/product creating Word of Mouth
advertising, the most effective
advertising?
# You can sell your products for more
dollars?
# Loyal customers are more forgiving
when a mistake is made?
# Customer Loyalty is the strategic
competitive advantage?
Where Not to Start?
If you begin with the traditional customer service training, this will not give
you the results that customer loyalty research has shown to deliver.
Why, because the standard and common customer service training is labour
intensified focused and not thinking intensive focused.
Where to Start?
To develop loyal customers begins with the leadership team and then cascades
down through the organization regardless of size.
For it is the human capital, your employees or your internal customers within
your business that will either make external loyal customers or break them.
What is Keeping You from Loyal Customers?
* Unresolved problems ?
* Poor internal customers (Employees) attitudes ?
* Lack of alignment between systems, strategies and people
processes ?
* Never realized the bottom line impact of customer loyalty ?
"Problems cannot be solved at the same level of
awareness that created them." - Albert Einstein
The answer to that question is simply "That depends."
Each business is different, but the process is usually the same and that begins
with a telephone call or an appointment.
During this time, we like to learn a little more about you, your business, your
challenges, your needs and where you want to take the business and how you fit
into this picture.
Our goal is to help you build raving loyal customers and repeat business leading
to increased productivity and profitability for your business or even yourself.
Good to great business building is all about building sustainable change.
The Added Value We Bring To Our Loyal Customers
Customer loyalty begins by respecting the diversity of individuals and
organizations.
Through our strategic relationships with others allow us to provide not only
customer loyalty, but a plethora of continuous business process improvement
solutions such as coaching, small business coaching, corporate coaching and
training, membership coaching programs, leadership training, management
training, sales training, self leadership development, success coaching,
supervision training, time management training and goal setting training that
are performance.
Finally, the processes, techniques and tools that we share with our clients work
because we "live" them.
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